International Entertainment News: State Farm® Celebrates the ...

State Farm® Celebrates the Launch of the Comedy Event of the Summer, Disney Pixar's CARS 2

The Nation's Largest Insurer Prepares Families for the Big-Screen Mission

BLOOMINGTON, Ill., May 23, 2011 /PRNewswire/ -- State Farm is playing a main position in preparing fans for Disney--Pixar's CARS 2, construct races eager on theaters on June 24, 2011, from side to side its "Agents on a Mission" endorsement so as to ,court case fun for the entire family.The "Agents on a Mission" endorsement skin CARS 2-themed interactive experiences and 18,000 prizes, counting a new Cadillac SRX.

Star racecar Lightning McQueen (voice of Owen Wilson) and the incomparable tow truck Mater (voice of Larry the Cable Guy) get completely companionship to exciting new places in Disney--Pixar's CARS 2 at what time contain skull overseas to compete in the first-ever World Grand Prix. But the street to the championship is full by means of surprises at what time Mater stay caught up in an intriguing adventure of his own: international espionage. Mater drug himself torn recognized by assisting Lightning McQueen in the high-profile contest and towing the row in a top-secret mission orchestrated by obvious British wonderful spy Finn McMissile (voice of Michael Caine). Directed by John Lasseter and shaped by Denise Ream, the fast-paced fun luckily a colorful new all-car cast, total by means of menacing villains and international racing competitors. CARS 2 determination be obtainable in Disney Digital 3D(TM) and IMAX® 3D in select theaters.

State Farm's "Agents on a Mission" endorsement brings the adventure of CARS 2 directly to fans. In training for the movie's let go petroleum June, State Farm series to connect meet face-to-face by means of completely preferred CARS 2 heroes from side to side the 30 metropolis "Agents on a Mission" Tour. The tour skin life-sized, remote controlled, replicas of the film's characters and intended meet to act as "special agents" and participate in in,within promotional behavior and games onsite. Promotion rank determination be clever to correct of entry particular agent-"confidential" in order and twist out to be eligible to unlock one of 18,000 prizes ranging as of nighttime dream goggles to a new Cadillac SRX.

State Farm agents crossways the US and Canada are assisting new "Agents on a Mission" recruits and distributing particular manager ID/decoder cards and CARS 2 giveaways at completely restricted offices. After receiving the particular manager ID card, rank can correct of entry in,within games and puzzles intended to teach "special agents" to use simulated security, surveillance and message devices in arrange to total particular missions.

To assist endorse the CARS 2 movie launch, State Farm determination air a 30-second animated commercial free "Pitties," demonstrating so as to as,at the same time as you can't forever be prepared, State Farm agents are forever charitable out for you. The nationwide spot, shaped by DDB-Chicago, skin characters as of Disney--Pixar's CARS 2 after that to the State Farm pit crew. The nationwide spot determination primary air on May 24th throughout wonderful counting American Idol's season finale, by means of a pre-show cinema campaign in select theatres start on June 10, 2011.

"State Farm is excited to be supporting the let go of Disney--Pixar's CARS 2. The theme of the movie is extremely similar to State Farm's values- protecting families," supposed Pam El, State Farm ,advertising vice president. "Like the lovable characters in CARS 2, 18,000 State Farm agents are on a mission to assist families, enclosed beneath the 81 compensation connected and monetary records we service, enjoy the safety, hold up and calm of brain so as to moderator by means of attention a engage in recreation neighbor."

State Farm determination be a presenting sponsor at the movie's earth premiere on June 18 at the El Capitan Theatre in Hollywood.

For additional in order concerning State Farm and the "Agents on a Mission" promotion, similar to State Farm on Facebook: facebook.com/statefarm, or go after State Farm on Twitter: twitter.com/statefarm. To correct of entry "Agents on a Mission" in,within games or enter the sweepstakes, call www.disney.com/agents.

About State Farm®:

State Farm insures additional cars and in trouble supposed any additional insurer in the U.S., is the the majority important insurer of watercraft and is too a the majority important insurer in Canada. Our 17,800 agents and additional supposed 66,000 employees serve 81 compensation connected and monetary records - additional supposed 79 compensation auto, fire, existence and bodily condition connected in the United States and Canada, and almost 2 compensation bank accounts. State Farm Mutual Automobile Insurance Company is the close relative of the State Farm family of companies. State Farm is ranked No. 34 on the Fortune 500 catalog of main companies. For additional information, satisfy call statefarm.com® or in Canada statefarm.ca®.

SOURCEState Farm

State Farm

CONTACT: Melissa McKinley of State Farm® Public Affairs, +1-309-766-0625, melissa.mckinley.qxwl@statefarm.com; or Markeisha McCall of Weber Shandwick, +1-312-988-2019, mmccall@webershandwick.com

Web Site: http://www.statefarm.com

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