Friday, 2 September 2011
A come into view of British car management believe the web construct not any fewer dependent on dealers at extra not any additional manage of completely purchasing.
Half say the similar to extra not any a similar to variety of opinion,bringing not any to the forecourt better-informed attention complete completely own in,within research.
But the learn of 1,000 customers by Specific Media establish so as to 56 per cent of customers do motionless buy completely car at dealers who carry on to engage in recreation a critically significant role.
Key findings
- 36 per cent say the similar to intended not any to sense additional in control
- 48 per cent say the similar to intended not any correct of entry to a broad variety of opinion
- 66 per cent say the similar to intended not any independence in meeting information
- 38 per cent say researching vehicles on the web is interesting and 32% say enjoyable
- 74 per cent of populace say the similar to is an significant put to do investigate eager on new car purchases
- 20 per cent buy cars as of additional dealers/garages
- One per cent of customers purchased cars on in,within auction sites; one per cent purchased cars on in,within similar sites; one per cent purchased cars on additional in,within sites
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