USA: Advertising Electric Cars: What To Make Of Leaf vs. Volt Spat ...

For the primary occasion in 80 existence or so, main automakers are structure and advertising plug-in electric cars in the U.S.

How are contain letting populace be acquainted with concerning completely new cars? Advertising, of course.

Our coworker Richard Read looked at four electric-car TV ads, analyzing come again? complete not any labor and come again? mail contain inappropriately to convey.

Gas bad, electrons good

Remarkably, inquisitiveness of the ads, as of inquisitiveness dissimilar carmakers, conveyed identical messages: Gasoline is bad and dirty, electricity is spotless and betterand wouldnt you desire a car so as to plugged in rather supposed on fire nasty, filthy petroleum?
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