Mercedes-Benz opens global design center in Beijing, China ...

Published on July 24, 2011 by Tycho

BEIJING " German automaker Daimler AG inaugurated its fifth Mercedes-Benz Global Advanced Design Center in Beijing on Thursday, a symbol of the growing significance of the Chinese automobile similar to power on the changing wants and trends in vehicles.

It is the primary functional plan middle recognized by a premium vehicle make in China. Another German lavishness car brand, Audi AG, is too considering establishing a plan middle in Beijing. œWe opened petroleum middle since we be familiar with the rising significance of the Chinese marketplace and the power it is attention on plan trends and mobility solutions worldwide, supposed Ulrich Walker, chairman and leader executive official of Daimler Northeast Asia Ltd.

The additional four Mercedes-Benz plan centers are in Germany, Italy, Japan and the United States. œThe (Beijing) studio determination engage in recreation an necessary fraction in our obviously distinct strategy to create sure sustainable commerce growth. With China predicted to be our main marketplace globally by 2015, plan influences as of petroleum area determination twist out to be additional significant in the cars of tomorrow, Walker said.

According to Steffen Kohl, skull of Advanced Design Global Mercedes-Benz, the as extended as at all five centers engage in recreation an significant position in envisioning prospect vehicles not merely next-generation manufacture models, but heavy so as to determination grace roads in inquisitiveness or additional decades.

œAs designers, we require to live in the future, thinking at smallest amount two or inquisitiveness vehicle generations ahead. For us, so as to income considering each feature of prospect mobility, counting belongings genuine as town preparation and improvements in infrastructure. This new studio in Beijing determination give a creative surroundings for us all to indulge our imaginations, gratis of commercial constraints, supposed Olivier Boulay, vice-president of the Mercedes-Benz Advanced Design Center of China.

The plan side determination sketch on inspiration as of completely environs in China, captivating eager on explanation cultural, and environmental influences, genuine as street congestion and lack of parking.

The middle has 10 staff talk to as of dissimilar obtainable " counting France, China, Malaysia, Japan and the Philippines " as long as a multicultural environment.

According to Walker, the companys elegant e-scooter concept model, exposed at previous existence Paris Auto Show, was intended by Mercedes Chinese as extended as in Beijing.

Chinas crown as the worlds main automobile marketplace has complete the state not merely the manufacture bottom but too a investigate and growth middle for prospect vehicles in new years.

As the significance of the countrys marketplace grows, international automakers are preliminary to pay notice to Chinese customers wants in vehicle design.

French automaker PSA Peugeot Citroen was the primary international automaker to contain a wholly owned vehicle plan ability in China, opened in September 2008, by means of an first investment of 1 counting yuan ($154.9 million).

Via: ChinaDaily.